Blog Consulting
Although many large companies have finally incorporated a blog as one of the major components of their overall marketing and public relations strategies, most small and medium sized companies have not. Why? There are lots of reasons:
- They aren't familiar with blogs, and not sure why they need one.
- They do not believe their customers are reading blogs.
- They do not believe they have the time or resources to create a good blog.
- If it ain't broke, don't fix it. Their current marketing efforts seem to be working.
- The thought of trying to keep up with the breakneck pace of technology makes them want to curl up into the fetal position.
Why do you need a blog?
Blogging can be one of the most effective ways to:
- Promote your company without spending money on traditional advertising.
- Improve your ranking in Google and other search engines.
- Keep your customers up to date and share relevant information - without spamming them.
- Create a voice, and connect with your customers on a more intimate and personal level.
- Provide a means for open dialogue between you and your customers.
What is a Blog Consultant?
A Blog Consultant is an advisor who can guide through the process of planning, implementing, and maintaining your blog. This includes:
- Helping you choose the right blogging software for your needs.
- Designing the look and feel, and integrating it into your existing website.
- Crafting a unique voice for your blog, and advising you on appropriate and meaningful content.
- Promoting your blog, both online and off.
- Writing your blog - if you aren't comfortable doing it yourself!
Why choose Ryan Wanger as your Blog Consultant?
My three most important qualifications are:
- I am an experienced blogger, both personally and professionally.
- I am an experienced software engineer, fluent in the relevant technologies.
- I am up to date with the latest internet trends and avenues for digital marketing.
For more information, check out a few case studies of my recent projects.
Even if you think a blog isn't for you, it probably is! This isn't just me trying to land a new client either (although that would be nice)! I promise that in a few years you will look back and wonder: why didn't I start doing this years ago? Please don't hesitate to contact me to discuss your needs. There are many different facets of a successful blog, and I am available to help with as many or as few as you need.